%0 Research article
%T The competitive position of the Nordic wood industry in Germany – intangible quality dimensions
%A Toivonen, Ritva
%A Hansen, Eric
%A Järvinen, Erno
%A Enroth, Raija-Riitta
%D 2005
%J Silva Fennica
%V 39
%N 2
%R doi:10.14214/sf.389
%U https://silvafennica.fi/article/389
%X This study examines the importance of various intangible product quality  dimensions as perceived by wood-trading retailer and wholesaler  companies in Germany. Using perceived importance and perceived  performance, the study first examines the dimensionality of intangible  product quality and then compares Nordic wood product suppliers with  suppliers from other major supply regions. Data was collected from 76  German companies during 2000–2001. Results indicate that intangible  product quality can be described in three dimensions, “Behaviour and  Image”, “Serviceability and Environment”, and “Reliability”. Results  also show that Nordic suppliers do not have a strong competitive  position in Germany in terms of intangible product quality dimensions.  Thus, Nordic suppliers could improve their competitive position by  enhancing their service, logistics and other dimensions of the  intangible product offering.