The aim of the present study was to describe the diffusion of the professional insight in forestry taking place among forest owners and as factors attached thereto. The material is based on interviews of 289 forest owners in municipalities of Jämsä and Karstula in Central Finland in 1966. The forest owners were a random sample of all males in the municipalities, who were in the possession of at least 2 ha of cultivated land and 10 ha of forest.
Mass media (papers, radio and television) was an important source of information for the forest owners. Forest educational events are specially planned to spread information on forestry to forest owners, but 40% told that they had never participated any such event. Only 8% had got professional forest education. Knowledge concerning forests and forest management may also be inherited from the forest owner’s parents, or in discussions with professional forest officers or neighbours. About 73% of the forest owners had been in touch with professional foresters at least once during the last three years.
A third of the forest owners regarded professional insight their most important source of information on forestry, a little smaller group considered instruction in forestry questions the most important source. The third largest group had achieved their knowledge on forestry on own experience and inherited knowledge. Forest owners favouring mass media, own experience and inherited knowledge were often owners of a small forest holding.
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