This paper deals with the problem of optimal multiple use of forests. The concept of attractive visual environment is analysed following the framework of conditional reflexes and conditionalization of needs. Uniformity of landscape preferences among a group of persons, forest professionals working in district forestry boards in Southern Finland, who have similar education and working environment is studied in empirical part of this paper. The sample of 154 persons were sent a sociological questionnaire.
The preference distribution of forest officers and forest technicians were found very similar. Only poor condition for wood production as a landscape feature was considered clearly negative. The answers show the demand for rational and active working environment as a factor directing the landscape preferences.
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