%0 Research article
%T Attitude of Finnish timber buyers towards implementation of a forest computer visualisation
%A Palander, Teijo
%A Turunen, Katja
%A Laukkanen, Sanna
%D 2003
%J Silva Fennica
%V 37
%N 2
%R doi:10.14214/sf.506
%U https://silvafennica.fi/article/506
%X Timber buyers’ opinions as regards forest computer visualisation are  studied. The results indicated that timber buyers are still rather  conventional in their computer use since they mainly use only the  information system of their own company. The majority of the buyers  perceived computer visualisation to be slightly useful for their work,  or they had no opinion concerning the usefulness of it. One third of the  buyers considered computer visualisation to be a quality factor for  timber trade, and the majority were willing to use it if a program is  going to adopt by their company. In analysis, different personal  characteristics were found for three timber buyer groups: qualified,  neutral and reluctant. Qualified buyers were the largest one, about half  of the buyers belonging to this group. The greatest barriers to  adopting a positive attitude to computer visualisation turned out to be  weak computer skills and a general lack of interest in computer use. On  the other side, it was found that organisational factors did not  influence the buyers’ computer skills or attitudes towards  visualisation. The results of this study can be utilised by timber  buying organisation in ensuring the successful adoption of a new  computer system.