The purpose of the study was to produce information which is needed when planning the influencing the timber sales propensity of private forest owners. The study deals with the relations between communication behaviour and cutting behaviour as well as the attitudes and norms connected with them. On the basis of the results of this study, the choice of psychodynamic model can be recommended as a main strategy of influencing the timber sales propensity of forest owners. The paper gives the information basis for the choice of channels and messages of influencing.
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