In participatory forest management planning, the perceived values of local inhabitants concerning the area under planning are collected. The results may, however, depend on the methods used. In this study, values of residents of Hyrynsalmi municipality concerning the nearby forests owned by UPM-Kymmene Ltd. were evaluated with a questionnaire consisting of general value questions and mapping of social values of forests. The data was collected from a public meeting and from a mailed survey from randomly sampled people and from members of municipal council. The aims of the study were to 1) test the social value mapping method in commercial forests in a rural-urban interface as well as to examine the benefits and drawbacks 2) in place-specific and non-specific data collection, and 3) in different data collection methods, from the viewpoint of forest management planning. We noted that while all respondents can claim to represent local values, different data collection methods produced statistically significantly different local values. This needs to be accounted for when planning a participatory process. In operational forest planning, place-specific information is more useful than questions concerning the general values, while the latter may help in defining forest policy goals. The social values mapping method is also relatively easy for the participants. However, in the studied case about one fifth of the area was delineated by the participants per each positive value. The answers were quite scattered, suggesting that most of the area had some social values for local people. This indicates that utilising a social values mapping method in planning needs further development in rural areas, where distinctive patches can not be easily detected.