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Silva Fennica 1926-1997
1990-1997
1980-1989
1970-1979
1960-1969
Acta Forestalia Fennica
1953-1968
1933-1952
1913-1932

Acta Forestalia Fennica vol. 72 no. 4 | 1960

Category: Article

article id 7121, category Article
Viljo Holopainen. (1960). Raakapuun markkinointi Suomessa ja Skandinavian maissa. Erityisesti markkinointitieteiden ja kauppatapojen kannalta. Acta Forestalia Fennica vol. 72 no. 4 article id 7121. https://doi.org/10.14214/aff.7121
English title: Marketing roundwood in Finland and the Scandinavian Countries. With special regard to marketing channels and trade customs.

The present investigation set out to find out the structures of supply and demand, channels and methods of marketing, developments in marketing methods, trade customs, similarities and differences in marketing of the private forest owners and the State, local features of the market of domestic roundwood trade in Finland, and compares marketing of unprocessed wood between Finland and Scandinavian countries. The study is based on statistics of various sections of trade and from the State Boards of Forestry.

The channels of marketing from private forests in Finland and the Scandinavian countries are different. In Norway the wood is primarily marketed through the forest owners’ associations, in Finland direct individual selling is applied, while in Sweden both channels are common. In Norway and in Sweden the forest owners’ marketing organizations were probably formed mainly to protect the forest owners’ interest in price formation. The price is determined on the organizational level, while in Finland the price formation mechanism has retained a competitive nature. In Sweden the creation of demand for roundwood has been one reason for establishment of the associations, which have established new forest industry particularly in areas of low demand.

The institutions affect also the trade customs in Norway and Sweden. For instance, measuring of roundwood is performed in Scandinavia according to detailed public regulations and often carried out by the officials of special measuring boards. The Forms Committee has also since 1950 brought significant unification in the trade customs of Finland. Greatest differences in trade customs between the State and private forestry is observed in Finland.

The producer’s role in marketing has increased since 1930s, which is demonstrated by the increasing activity in marketing by the forest owners’ associations in Norway and Sweden. Also, the relative importance of sales with contract for delivery has been growing. A second line of development appears in the more detailed norms in trade customs.

The PDF includes a summary in English.

  • Holopainen, ORCID ID:E-mail:

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