Ritva Toivonen 
,
Eric Hansen,
Erno Järvinen,
Raija-Riitta Enroth
The competitive position of the Nordic wood industry in Germany – intangible quality dimensions
Toivonen R., Hansen E., Järvinen E., Enroth R.-R. (2005). The competitive position of the Nordic wood industry in Germany – intangible quality dimensions. Silva Fennica vol. 39 no. 2 article id 389. https://doi.org/10.14214/sf.389
Abstract
This study examines the importance of various intangible product quality dimensions as perceived by wood-trading retailer and wholesaler companies in Germany. Using perceived importance and perceived performance, the study first examines the dimensionality of intangible product quality and then compares Nordic wood product suppliers with suppliers from other major supply regions. Data was collected from 76 German companies during 2000–2001. Results indicate that intangible product quality can be described in three dimensions, “Behaviour and Image”, “Serviceability and Environment”, and “Reliability”. Results also show that Nordic suppliers do not have a strong competitive position in Germany in terms of intangible product quality dimensions. Thus, Nordic suppliers could improve their competitive position by enhancing their service, logistics and other dimensions of the intangible product offering.
Keywords
wood products;
quality;
the intangible product component;
performance
-
Toivonen,
Pellervo Economic Research Institute PTT, Eerikinkatu 28 A, FI-00180, Helsinki, Finland
E-mail
ritva.toivonen@dnainternet.net
- Hansen, Oregon State University, Dept. of Wood Science & Engineering, Richardson Hall 108, 97331-5751 Corvallis, OR, USA E-mail eh@nn.us
- Järvinen, Pellervo Economic Research Institute PTT, Eerikinkatu 28 A, FI-00180, Helsinki, Finland E-mail ej@nn.fi
- Enroth, Finnish Forest Research Institute, Unioninkatu 40 A, FI-00170 Helsinki, Finland E-mail rre@nn.fi
Received 27 July 2004 Accepted 17 May 2005 Published 31 December 2005
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Available at https://doi.org/10.14214/sf.389 | Download PDF
