Full text of this article is only available in PDF format.

Åsa Gustafsson (email)

Logistic services as a competitive means – segmenting the retail market for softwood lumber

Gustafsson Å. (2003). Logistic services as a competitive means – segmenting the retail market for softwood lumber. Silva Fennica vol. 37 no. 4 article id 487. https://doi.org/10.14214/sf.487

Abstract

Softwood lumber has been considered traditionally as commodity. Subsequently brand names and trademarks were of subordinate value and competition was based on price. Recently, retailers have grown substantially and are forcing their suppliers to improve the production and delivery of products. As retailers are getting more diverse and powerful, suppliers are forced to adapt to the retailers’ service requirements. The new situation also brings opportunities for the sawmills to develop their competitive advantage. The retail industry is continuously changing, and in order for sawmills to develop and offer what retailers are asking for, it is necessary that they understand and interpret retailers’ requirements correctly. One way for sawmills to be successful is to develop accurate service elements and to use the service elements as a segmentation base in order to structure their customer base. This study shows that retailers place considerable emphasis on delivery and value-added logistical services. It generates three hypotheses concerning the following potential retail segments; turnover, category, and customer base.

Keywords
service requirements; retail segments; softwood lumber

Author Info
  • Gustafsson, School of Industrial Engineering (IPS), Växjö University, SE-351 95 Växjö, Sweden ORCID ID:E-mail asa.gustafsson@ips.vxu.se (email)

Received 25 June 2002 Accepted 7 May 2003 Published 31 December 2003

Available at https://doi.org/10.14214/sf.487 | Download PDF

Creative Commons License

Register
Click this link to register for Silva Fennica submission and tracking system.
Log in
If you are a registered user, log in to save your selected articles for later access.
Contents alert
Sign up to receive alerts of new content

Your selected articles
Your search results
Gustafsson Å. (2017) Assessing work order information quality in harv.. Silva Fennica vol. 51 no. 4 article id 6989
Gustafsson Å. (2003) Logistic services as a competitive means – segme.. Silva Fennica vol. 37 no. 4 article id 487