Current issue: 58(5)
Select issue
Silva Fennica 1926-1997
1990-1997
1980-1989
1970-1979
1960-1969
1950-1959
1940-1949
1926-1939
Acta Forestalia Fennica
1992-1999
1984-1991
1974-1983
1968-1973
1953-1968
1933-1952
1913-1932
Articles containing the keyword 'retail segments'
Category : Research article
article id 487,
category
Research article
(2003).
Logistic services as a competitive means – segmenting the retail market for softwood lumber.
Silva Fennica
vol.
37
no.
4
article id 487.
https://doi.org/10.14214/sf.487
Abstract |
View details
|
Full text in PDF |
Author Info
Softwood lumber has been considered traditionally as commodity. Subsequently brand names and trademarks were of subordinate value and competition was based on price. Recently, retailers have grown substantially and are forcing their suppliers to improve the production and delivery of products. As retailers are getting more diverse and powerful, suppliers are forced to adapt to the retailers’ service requirements. The new situation also brings opportunities for the sawmills to develop their competitive advantage. The retail industry is continuously changing, and in order for sawmills to develop and offer what retailers are asking for, it is necessary that they understand and interpret retailers’ requirements correctly. One way for sawmills to be successful is to develop accurate service elements and to use the service elements as a segmentation base in order to structure their customer base. This study shows that retailers place considerable emphasis on delivery and value-added logistical services. It generates three hypotheses concerning the following potential retail segments; turnover, category, and customer base.
-
Gustafsson,
School of Industrial Engineering (IPS), Växjö University, SE-351 95 Växjö, Sweden
E-mail:
asa.gustafsson@ips.vxu.se
Click this link to register to Silva Fennica.
If you are a registered user, log in to save your selected articles for later access.
Your selected articles
Silva Fennica ·
Finnish Society of Forest Science
