Current issue: 56(4)
Short run market forecasting is desirable both for adjusting production and for regulating the national employment policy. In this study a forecast is made for one product. The purpose of the study is to develop a short run model describing newsprint sales in Finland that will combine mathematical simplicity, accuracy of description and universality.
Two methods of selecting variables seemed to be available. According to the first, newsprint consumption is divided into components, each of which is considered separately. The second method, which proved more fruitful, starts out directly from factors influencing the publishers’ decisions in purchasing newsprint, eliminating the least significant intuitively and simultaneously determining the lags.
The models developed in this study are capable of forecasting potential consumption. Even the best models in this study are multicollinear. The further into the future a forecast is extended, the greater is the possibility that relationships between the explanatory variables will change. It is intended that the newsprint seller will profit from the models achieved by using them to forecast sales in a future period, so that he can avoid both loss of interest due to acquiring a surplus of raw material or acute shortages of raw material.
The PDF includes a summary in Finnish.