Silva Fennica no. 104 | 1960

This paper concentrates on analysing advertising of building materials used in residential, agricultural and factory building, power station construction, warehouse building and the joinery industry in Great Britain, concentrating on advertising to consumers, including architects, engineers, building entrepreneurs, farmers and do-it-yourself practitioners. The material is based on questionnaires answered by 8 professionals of the field, and assessment of two leading English paper in the field of construction in January 1 – June 30, 1959.

It was concluded that forest products were clearly less advertised than other building materials. The unweight average degree of advertising of all forest products was. 1.7, while the score was 2.6 for other materials. Of the different forest products stand out advertising of plywood and sawn good. The most extensively advertised materials were metals, concrete and cement, and some covering materials. Forest products accounted only ¼ of the advertising space in the publications.

The most important media used in advertising building materials were trade journals, calendars and yearbooks, courses and lectures, exhibitions and fares and direct advertising. The most important audience of advertising were architects, followed by the entrepreneurs. It is suggested that the advertising of Finnish products in Great Britain might be best organized by placing it in the hands of two organizations: the sales organisation and a separate body for advertising. The producers would manage the advertising of individual brands to sales level, while the other levels (agents, importers, merchants) would manage the joint advertising of the forest products to the lower sales levels and consumers. A Finnish market research and information offices might be established in Great Britain.

The PDF includes a summary in Finnish.

• Ervasti, E-mail: se@mm.unknown

The aim of the study was to find out more about pine weevil (Hylobious abietis L.) injuries in Scots pine (Pinus sylvestris L.) seedling stands and their control by means of DDT. For this purpose, inventories were made of seedling stands established earlier. Control experiments were made on burnt areas by planting seedlings dipped in a DDT emulsion.

The results of the inventories show that injuries caused by pine weevils can, in certain circumstances, especially in seedling stands established by planting, cause the complete failure in artificial regeneration. The extent and quality of the injuries vary greatly according to planting method, treatment of the cutting area, age of the seedling stand, environmental factors, and weather conditions. The most extensive injuries occur in regeneration areas of old Norway spruce stands burnt after clear cutting and planted with Scots pine seedlings. Injuries are greater in seedling stands established by planting, especially after broadcast burning, than in seedling stands originating either from artificial or natural seeding. The quality of the patch for sowing or planting has a considerable effect on the quantity and character of the injuries: in a patch from which organic matter has been removed, injuries do not appear or they are slighter. Seedlings can be protected effectively and economically by dipping their tops up to the root collar, in a DDT emulsion before planting.

The PDF includes a summary in English.

• Nenonen, E-mail: mn@mm.unknown
• Jukola, E-mail: jj@mm.unknown

The Settlement Act (332/36) of Finland that regulated land-acquisitions was repealed by the Land Use Act (353/58), effective from the beginning of 1959. This paper deals with the effects land settlement and implementation of the acts has had on State forestry. The investigation concentrates on the magnitude of the losses caused by the land reform, initiated by The World War II, in time period of 5.5.1945–31.12.1957, during which time the evacuees from the areas transmitted to Soviet Union were settled. The first part of the paper summarises the history of landholding and the State Forests in Finland.

According to the study, the total area of cessions of the state forest land, based on land-acquisition legislation, rises to over 1 million hectares, about 10% of the land area. It seems that these lands have been better than the average forest lands of the state. In addition, about 100,000 ha of jointly owned forests were established on former state lands on the basis of the Settlement Act. Timber has also been collected for construction of the settlement from the State forests. The value of the land and the construction timber is estimated to be about 3,759 million Fmk.

It has been stated that settlement has increased supply of forest labour in rural areas, where there has been labour shortage in forestry. On the other hand, the State Forests have given seasonal work opportunities for the rural population.

The state forest holdings in Southern Finland are at present so small that it limits rational forest management in the area. It is concluded that it is possible that the state forests in Southern Finland will be used to provide supplemental land for the small farms. In the State Forests of Northern Finland are plans for establishment of new jointly owned forest and settlement. This poses a threat for the state forestry.

The PDF includes a summary in German.

• Forsström, E-mail: mf@mm.unknown