The study is based on a questionnaire sent to 5,000 randomly sampled persons representing the adult population in Finland. The results give a picture of the amounts of berries preserved for home use and the consumption patterns of berries and berry products in the population and its various subgroups. Non-commercial berry consumption accounts for a considerable part of the total use of fruits and berries. However, use of berries and berry products decreases with the degree of urbanization and from older age classes to young. The results support the view that imported fruits and commercial juices are substitute products to domestic berries. It would appear that the consumer’s choice between fruits and berries is primarily regulated by the availability of berries.
The PDF includes an abstract in Finnish.