Among the users of factor analysis there seems to be a tendency to extend the use of this method to tasks where it suits poorly. It is therefore important to emphasise at least the following aspects: 1) More critical attention should be paid to problems of interpretation especially at situations where method is aimed at analysing the causal relationships among the variables; 2) The study problem should be stated so clearly as to make it plausible to evaluate the suitability of factor model to the problem.
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A hypothetic problem is outlined as an example of the type of problem to which factor analysis should not be applied. Apart from this, attention is paid to industrialisation, a concept characterised by several variables, none of which can be held constant while analysing its influence on attitudes by multi-variable cross-tabulation techniques.
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Some alternative ways of using factor analysis in the field of forest owners’ behaviour are explored in the article, in the light of two new Finnish publications. The philosophical and mathematical propertied of factor analysis are often considered too restrictive, and thus its applicability to different fields too limited. A good knowledge of the method and the subject matter theories seems to be an important prerequisite for a successful application of factor analysis. Otherwise the researcher is too dependent on the general recommendations concerning the use of factor analysis and cannot fit its use in his special situation and the whole methodological setting of the study.
The PDF includes a summary in English.