Teijo Palander, Katja Turunen, Sanna Laukkanen. (2003). Attitude of Finnish timber buyers towards implementation of a forest computer visualisation. Silva Fennica vol. 37 no. 2 article id 506. https://doi.org/10.14214/sf.506

Keywords: change resistance; competence; forest computer visualisation; timber trade

Abstract | View details | Full text in PDF | Author Info

Timber buyers’ opinions as regards forest computer visualisation are studied. The results indicated that timber buyers are still rather conventional in their computer use since they mainly use only the information system of their own company. The majority of the buyers perceived computer visualisation to be slightly useful for their work, or they had no opinion concerning the usefulness of it. One third of the buyers considered computer visualisation to be a quality factor for timber trade, and the majority were willing to use it if a program is going to adopt by their company. In analysis, different personal characteristics were found for three timber buyer groups: qualified, neutral and reluctant. Qualified buyers were the largest one, about half of the buyers belonging to this group. The greatest barriers to adopting a positive attitude to computer visualisation turned out to be weak computer skills and a general lack of interest in computer use. On the other side, it was found that organisational factors did not influence the buyers’ computer skills or attitudes towards visualisation. The results of this study can be utilised by timber buying organisation in ensuring the successful adoption of a new computer system.

Palander, Faculty of Forestry, University of Joensuu, P.O. Box 111, FIN-80101 Joensuu, Finland E-mail: teijo.palander@joensuu.fi
Turunen, Faculty of Forestry, University of Joensuu, P.O. Box 111, FIN-80101 Joensuu, Finland E-mail: kt@nn.fi
Laukkanen, Faculty of Forestry, University of Joensuu, P.O. Box 111, FIN-80101 Joensuu, Finland E-mail: sl@nn.fi

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