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Silva Fennica 1926-1997
Acta Forestalia Fennica

Articles containing the keyword 'industrial building'

Category : Research article

article id 10503, category Research article
Katja Lähtinen, Liina Häyrinen, Anders Roos, Anne Toppinen, Francisco X. Aguilar Cabezas, Bo J. Thorsen, Teppo Hujala, Anders Q. Nyrud, Hans F. Hoen. (2021). Consumer housing values and prejudices against living in wooden homes in the Nordic region. Silva Fennica vol. 55 no. 2 article id 10503.
Keywords: housing markets; industrial building; structural material; sustainable urbanization; timber structures; urban construction; value expectations
Highlights: Consumers in the Nordic region are similar in their housing value expectations and prejudices against building with wood; Physical properties of houses seem to be less important as constituents of housing value for the consumers compared to intangible factors related to lifestyles and milieus; Urban consumers are the most prejudiced against wood building, and thus supply of homes meeting their value expectations is of a critical importance for sustainable urbanization.
Abstract | Full text in HTML | Full text in PDF | Author Info

So far, consumer housing values have not been addressed as factors affecting the market diffusion potential of multi-storey wood building (MSWB). To fill the void, this study addresses different types of consumer housing values in Denmark, Finland, Norway, and Sweden (i.e., Nordic region), and whether they affect the likelihood of prejudices against building with wood in the housing markets. The data collected in 2018 from 2191 consumers in the Nordic region were analyzed with exploratory factor analysis and logistic binary regression analysis. According to the results, consumers’ perceptions on ecological sustainability, material usage and urban lifestyle were similar in all countries, while country-specific differences were detected for perceptions on aesthetics and natural milieus. In all countries, appreciating urban lifestyle and living in attractive neighborhoods with good reputation increased the likelihood of prejudices against wood building, while appreciation of aesthetics and natural milieus decreased the likelihood of prejudices. In strengthening the demand for MSWB and sustainable urbanization through actions in businesses (e.g., branding) and via public policy support (e.g., land zoning), few messages derive from the results. In all, abreast with the already existing knowledge on the supply side factors (e.g., wood building innovations), more customized information is needed on the consumer-driven issues affecting the demand potential of MSWB in the housing markets. This would enable, e.g., both enhancing the supply of wooden homes for consumers appreciating urban lifestyle and neighborhoods and fortifying positive image of wood among consumers especially appreciating good architecture and pleasant environmental milieus.

  • Lähtinen, Vaasan yliopisto/Seinäjoen yliopistokeskus E-mail: (email)
  • Häyrinen, Natural Resources Institute Finland (Luke), Bioeconomy and Environment Unit, P.O. Box 2, FI-00790 Helsinki, Finland E-mail:
  • Roos, Sveriges lantbruksuniversitet (SLU), Department of Forest Economics, Box 7060, SE-750 07 Uppsala, Sweden E-mail:
  • Toppinen, University of Helsinki, Department of Forest Sciences/Helsinki Institute of Sustainability Science (HELSUS), P.O. Box 27, FI-00014 University of Helsinki, Finland E-mail:
  • Aguilar Cabezas, Sveriges lantbruksuniversitet (SLU), Department of Forest Economics, SE-901 83 Umeå, Sweden E-mail:
  • Thorsen, University of Copenhagen, Department of Food and Resource Economics, Rolighedsvej 23, DK-1958 Frederiksberg C, DenmarkBo Jellesmark Thorsen E-mail:
  • Hujala, University of Eastern Finland (UEF), Faculty of Science and Forestry, School of Forest Sciences, P.O. Box 111, 80101 FI-Joensuu, Finland E-mail:
  • Nyrud, Norwegian University of Life Sciences (NMBU), Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail:
  • Hoen, Norwegian University of Life Sciences (NMBU), Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail:

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