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Articles by Elias Hurmekoski

Category : Research article

article id 23035, category Research article
Venla Wallius, Janni Kunttu, Elias Hurmekoski, Teppo Hujala, Anders Q. Nyrud, Hans F. Hoen. (2024). Attractiveness of wood-frame multi-storey buildings in seven European countries: consumer segmentation and the effect of fire safety information. Silva Fennica vol. 58 no. 5 article id 23035. https://doi.org/10.14214/sf.23035
Keywords: wood construction; consumer perceptions; consumer segmentation; fire safety
Highlights: There are significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments; According to the survey results, young consumers living in urban areas have the most interest in wooden multi-storey construction; Targeted marketing efforts are needed to inform potential consumers of wooden multi-storey construction.
Abstract | Full text in HTML | Full text in PDF | Author Info
Wooden construction has the potential to contribute to climate change mitigation, and it is being promoted by the EU and national governments. However, several market barriers to wood-frame multi-storey building (WMSB), have been recognized, including obstacles in national building codes, lack of expertise in wood construction, and material durability concerns among end-users as well as other technical aspects. Given that increased wood construction is a target, understanding consumer perceptions of WMSB is crucial. In this study, consumer attitudes on WMSB were studied through consumer segmentation relying on demographic attributes. Further, the effect of providing fire safety information was explored. To this end, an online survey was deployed in seven European countries, with 7007 responses. The results show that in general, the awareness and attractiveness of WMSB is low amongst European consumers. Out of all respondents, 46% had not heard of WMSB before and only 12% stated that they are interested in the subject and know something about it, showing a clear lack of information and awareness within the general public. Significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments exist, with younger consumers and urban consumers being more attracted to living in WMSB than older or rural consumers. Fire safety was an important attribute affecting overall attractiveness, yet updated information regarding fire safety and control in WMSBs had a small but statistically significant negative effect on the perceived attractiveness. The results indicate that targeted marketing efforts are needed to inform potential consumers of WMSB and aspects related to fire safety effectively.
  • Wallius, European Forest Institute, Yliopistokatu 6 B, FI-80100, Joensuu, Finland; Jyväskylä University School of Business and Economics, P.O. Box 35, FI-40014 University of Jyväskylä, Finland ORCID https://orcid.org/0000-0003-2576-9994 E-mail: venla.j.wallius@jyu.fi (email)
  • Kunttu, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland ORCID https://orcid.org/0000-0002-7298-3363 E-mail: janni.kunttu@helsinki.fi
  • Hurmekoski, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland ORCID https://orcid.org/0000-0001-8717-7287 E-mail: elias.hurmekoski@helsinki.fi
  • Hujala, University of Eastern Finland, School of Forest Sciences, P.O. Box 111, FI-80101 Joensuu, Finland ORCID https://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@uef.fi
  • Nyrud, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: anders.qvale.nyrud@nmbu.no
  • Hoen, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: hans.hoen@nmbu.no

Category : Review article

article id 10609, category Review article
Jaakko Jussila, Emil Nagy, Katja Lähtinen, Elias Hurmekoski, Liina Häyrinen, Cecilia Mark-Herbert, Anders Roos, Ritva Toivonen, Anne Toppinen. (2022). Wooden multi-storey construction market development – systematic literature review within a global scope with insights on the Nordic region. Silva Fennica vol. 56 no. 1 article id 10609. https://doi.org/10.14214/sf.10609
Keywords: sustainability; construction industry; consumer; forest-wood value chain; municipality; urbanization
Highlights: Enabling factors for WMC market diffusion include benefits from cost-efficiency gains from prefabrication and industrialization and perceived sustainability benefits; Inexperience of using wood, and path dependencies to use concrete and steel in multi-storey building are the key barriers for mainstreaming WMC market development; More research is needed on the development in the wood construction value-chains to challenge the dominant concrete-based construction regime in the housing markets.
Abstract | Full text in HTML | Full text in PDF | Author Info

Climate change sets high pressures on the construction industry to decrease greenhouse gas emissions. Due to the carbon storage properties and potential to use renewable resources efficiently, wooden multi-storey construction (WMC) is an interesting alternative for the construction industry to enhance sustainable development combined with the aesthetic and well-being benefits of wood perceived among many consumers. For forest industry firms, industrial wood construction is a possibility to seek for business opportunities and bring socio-economic benefits for local economies. Despite positive drivers, WMC still remains a niche even in the forest-rich countries.The purpose of our study is to add understanding on the WMC market development by conducting a systematic literature analysis on international peer-reviewed studies from the past 20 years. Our special focus is on the role of WMC in the housing markets studied from the perspectives of the demand, supply and local governance factors. As specific aims, we 1) synthesize the key barriers and enabling factors for the WMC market growth; 2) identify the actors addressed in the existing studies connected to the WMC market development, and 3) summarize research methods and analytical approaches used in the previous studies. As a systematic method to make literature searches in Web of Science and Scopus for years 2000–2020, we employed PRISMA guidelines. By using pre-determined keywords, our searches resulted in a sample of 696 articles, of which 42 full articles were after selection procedure included in-depth content analysis. Our results showed cost-efficiency gains from industrialized prefabrication and perceived sustainability benefits by consumers and architects enabled a WMC market diffusion. The lack of experiences on the WMC, and path dependencies to use concrete and steel continue to be key barriers for increased WMC. Although our research scope was the global WMC market development, most of the literature concerned the Nordic region. The key actors covered in the literature were businesses (e.g., contractors, manufacturers and architects) involved in the wood construction value-chains, while residents and actors in the local governance were seldomly addressed. Currently, case studies, the use of qualitative data sets and focus on the Nordic region dominate the literature. This hinders the generalizability of findings in different regional contexts. In the future, more research is needed on how sustainability-driven wood construction value-chains are successfully shaping up in different geographical regions, and how they could challenge the dominant concrete-based construction regime.

  • Jussila, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: jaakko@jussila.fi (email)
  • Nagy, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: emil.nagy@slu.se
  • Lähtinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, P.O. Box 2, FI-00791 Helsinki, Finland E-mail: katja.lahtinen@luke.fi
  • Hurmekoski, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: elias.hurmekoski@helsinki.fi
  • Häyrinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, P.O. Box 2, FI-00791 Helsinki, Finland E-mail: liina.hayrinen@luke.fi
  • Mark-Herbert, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: cecilia.mark-herbert@slu.se
  • Roos, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: anders.roos@slu.se
  • Toivonen, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: ritva.toivonen@helsinki.fi
  • Toppinen, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: anne.toppinen@helsinki.fi

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