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Articles containing the keyword 'consumer'

Category : Article

article id 4818, category Article
Matti Kärkkäinen. (1970). Moottorisahojen valinnasta teknisten ominaisuuksien ja hinnan perusteella. Silva Fennica vol. 4 no. 2 article id 4818. https://doi.org/10.14214/sf.a14607
English title: The choice of power saws on the basis of the price and technical properties.
Original keywords: moottorisahat; ostokäyttäytyminen; valintakriteerit; metsätyövälineet
English keywords: forest equipment; power saws; selection criteria; consumer buying behavior
Abstract | View details | Full text in PDF | Author Info

This investigation studies the effect of the retail price and the technical properties of preference ordering of buyers of power saw. According to the model derived, the preference ordering of power saws is due to technical properties xj. If no such restrictions in the function are supposed that could have bearing on the preferences of the buyers, there may be N ! possible combinations, when there are N power saws. If one can presume that each price corresponds with a technical level it is possible that each buyer has an optimum price of his own. The bigger the difference between the optimum and actual price, the less preferred the actual power saw is. In this case one may notice the amount of possible orderings is much less than that based on the model. Thus, the mode may be used.

In this paper some models are presented for cases when only n pieces of the population of N power saws are studied. 16 power saws of differing ages and technical levels were investigated. It was noted that many criteria of technical goodness were positively intercorrelated. The price correlated positively with every criterium used. According to the profile analysis, it was concluded that there were many development lines. For example, the idea of a light and the idea of an effective power saw.

According to the principal component analysis, it seemed obvious that there was little room for one- or two-dimensional preference ordering by the technical properties and price.

The PDF includes a summary in English.

  • Kärkkäinen, E-mail: mk@mm.unknown (email)

Category : Article

article id 7651, category Article
Raymond K. Omwami. (1988). An economic model underlying the choice of capital intensity in timber production. Acta Forestalia Fennica no. 204 article id 7651. https://doi.org/10.14214/aff.7651
Keywords: technology; population; intensive silviculture; vertical integration production; consumer’s preferences
Abstract | View details | Full text in PDF | Author Info

The process of capital accumulation in timber production has been examined in this study. A detailed explanation of new investment in forest industry in terms of productive capacity as the determinant of national forest policy target growing stock and silviculture is presented. The basis of the explanation of forest industry productive capacity was a linear vertically integrated input-output production model. The model was used to derive a macroeconomic equilibrium condition specifying forest sector aggregate demand as an integral part of the national economy. Timber production has been constructed as a state variable system and the Maximum Principle used to derive silvicultural investment criterion. The derivation of the investment criterion was formulated as a dynamic problem in a labour surplus economy with linkage between savings and choice of silvicultural technology defined via income distribution between wages and profit. Maximization of aggregate consumption was specified as the goal of timber production.

By assuming a state of sub-optimal savings rate, it is shown that the real cost of labour is not zero in a labour surplus economy. Because unemployment labour is not a free commodity, it is concluded that capital-intensive silvicultural technology represents an optimal means of maximizing aggregate consumption in labour surplus economy, contrary to the recommendation of social marginal productivity theory.

The PDF includes a summary in Finnish.

  • Omwami, E-mail: ro@mm.unknown (email)

Category : Research article

article id 23035, category Research article
Venla Wallius, Janni Kunttu, Elias Hurmekoski, Teppo Hujala, Anders Q. Nyrud, Hans F. Hoen. (2024). Attractiveness of wood-frame multi-storey buildings in seven European countries: consumer segmentation and the effect of fire safety information. Silva Fennica vol. 58 no. 5 article id 23035. https://doi.org/10.14214/sf.23035
Keywords: wood construction; consumer perceptions; consumer segmentation; fire safety
Highlights: There are significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments; According to the survey results, young consumers living in urban areas have the most interest in wooden multi-storey construction; Targeted marketing efforts are needed to inform potential consumers of wooden multi-storey construction.
Abstract | Full text in HTML | Full text in PDF | Author Info
Wooden construction has the potential to contribute to climate change mitigation, and it is being promoted by the EU and national governments. However, several market barriers to wood-frame multi-storey building (WMSB), have been recognized, including obstacles in national building codes, lack of expertise in wood construction, and material durability concerns among end-users as well as other technical aspects. Given that increased wood construction is a target, understanding consumer perceptions of WMSB is crucial. In this study, consumer attitudes on WMSB were studied through consumer segmentation relying on demographic attributes. Further, the effect of providing fire safety information was explored. To this end, an online survey was deployed in seven European countries, with 7007 responses. The results show that in general, the awareness and attractiveness of WMSB is low amongst European consumers. Out of all respondents, 46% had not heard of WMSB before and only 12% stated that they are interested in the subject and know something about it, showing a clear lack of information and awareness within the general public. Significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments exist, with younger consumers and urban consumers being more attracted to living in WMSB than older or rural consumers. Fire safety was an important attribute affecting overall attractiveness, yet updated information regarding fire safety and control in WMSBs had a small but statistically significant negative effect on the perceived attractiveness. The results indicate that targeted marketing efforts are needed to inform potential consumers of WMSB and aspects related to fire safety effectively.
  • Wallius, European Forest Institute, Yliopistokatu 6 B, FI-80100, Joensuu, Finland; Jyväskylä University School of Business and Economics, P.O. Box 35, FI-40014 University of Jyväskylä, Finland ORCID https://orcid.org/0000-0003-2576-9994 E-mail: venla.j.wallius@jyu.fi (email)
  • Kunttu, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland ORCID https://orcid.org/0000-0002-7298-3363 E-mail: janni.kunttu@helsinki.fi
  • Hurmekoski, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland ORCID https://orcid.org/0000-0001-8717-7287 E-mail: elias.hurmekoski@helsinki.fi
  • Hujala, University of Eastern Finland, School of Forest Sciences, P.O. Box 111, FI-80101 Joensuu, Finland ORCID https://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@uef.fi
  • Nyrud, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: anders.qvale.nyrud@nmbu.no
  • Hoen, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: hans.hoen@nmbu.no
article id 10605, category Research article
Charlotta Harju, Katja Lähtinen. (2021). Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers. Silva Fennica vol. 55 no. 5 article id 10605. https://doi.org/10.14214/sf.10605
Keywords: wood products; consumer behavior; perceived quality; sociodemographic variables; sustainable consumption
Highlights: The quality indicators of wooden interior products can be grouped into four factors relating to products’ environmental friendliness, fit with lifestyle and home design, visual and tactile attractiveness, and technical solidity, which are in multiple ways connected with sustainability; The sociodemographic background of the respondents was found to be linked with consumer scores for those factors; Wooden interior products should be designed to meet different types of product quality expectations in the home environment.
Abstract | Full text in HTML | Full text in PDF | Author Info

Evaluation of product attributes and the overall quality significantly affect consumer purchasing decisions. Previous studies on wooden products have mostly addressed wood product quality from technical viewpoints, while largely disregarding environmental, social, and economic aspects in the assessments. Therefore, knowledge on how sustainability aspects are evaluated as a feature of wood product quality is narrow. This study investigated consumer perceptions of different quality indicators (i.e., quality cues and attributes) of wooden interior products with a special focus on sustainability and value chain phases. In addition, the connections between consumers’ sociodemographic background and their perceptions of the quality features of wooden interior products were evaluated. The material of the study was based on data gathered in 2018 with a postal survey sent to 1000 people living in Finland with a response rate of 25.6%. As methods of analysis, exploratory factor analysis, the Mann-Whitney U test, and the Kruskall-Wallis test were utilized. The results show that the quality indicators of wooden interior products can be grouped into four factors relating to products’ environmental friendliness, fit with lifestyle and home design, visual and tactile attractiveness, and technical solidity, which are in multiple ways connected with sustainability. The sociodemographic background of the respondents was found to be linked with consumer scores for those factors. Engaging consumers in sustainable consumption choices requires providing them with information on wooden product value chains that meets their individual needs in relation to their existing knowledge of those issues and individual values.
 

  • Harju, University of Vaasa, School of Marketing and Communication, P.O. Box 700, FI-65200 Vaasa, Finland ORCID https://orcid.org/0000-0002-0432-2598 E-mail: charlotta.harju@uwasa.fi (email)
  • Lähtinen, Natural Resources Institute Finland (Luke), Bioeconomy and Environment Unit, P.O. Box 2, FI-00790 Helsinki, Finland ORCID https://orcid.org/0000-0001-6260-5062 E-mail: katja.lahtinen@luke.fi

Category : Review article

article id 10609, category Review article
Jaakko Jussila, Emil Nagy, Katja Lähtinen, Elias Hurmekoski, Liina Häyrinen, Cecilia Mark-Herbert, Anders Roos, Ritva Toivonen, Anne Toppinen. (2022). Wooden multi-storey construction market development – systematic literature review within a global scope with insights on the Nordic region. Silva Fennica vol. 56 no. 1 article id 10609. https://doi.org/10.14214/sf.10609
Keywords: sustainability; construction industry; consumer; forest-wood value chain; municipality; urbanization
Highlights: Enabling factors for WMC market diffusion include benefits from cost-efficiency gains from prefabrication and industrialization and perceived sustainability benefits; Inexperience of using wood, and path dependencies to use concrete and steel in multi-storey building are the key barriers for mainstreaming WMC market development; More research is needed on the development in the wood construction value-chains to challenge the dominant concrete-based construction regime in the housing markets.
Abstract | Full text in HTML | Full text in PDF | Author Info

Climate change sets high pressures on the construction industry to decrease greenhouse gas emissions. Due to the carbon storage properties and potential to use renewable resources efficiently, wooden multi-storey construction (WMC) is an interesting alternative for the construction industry to enhance sustainable development combined with the aesthetic and well-being benefits of wood perceived among many consumers. For forest industry firms, industrial wood construction is a possibility to seek for business opportunities and bring socio-economic benefits for local economies. Despite positive drivers, WMC still remains a niche even in the forest-rich countries.The purpose of our study is to add understanding on the WMC market development by conducting a systematic literature analysis on international peer-reviewed studies from the past 20 years. Our special focus is on the role of WMC in the housing markets studied from the perspectives of the demand, supply and local governance factors. As specific aims, we 1) synthesize the key barriers and enabling factors for the WMC market growth; 2) identify the actors addressed in the existing studies connected to the WMC market development, and 3) summarize research methods and analytical approaches used in the previous studies. As a systematic method to make literature searches in Web of Science and Scopus for years 2000–2020, we employed PRISMA guidelines. By using pre-determined keywords, our searches resulted in a sample of 696 articles, of which 42 full articles were after selection procedure included in-depth content analysis. Our results showed cost-efficiency gains from industrialized prefabrication and perceived sustainability benefits by consumers and architects enabled a WMC market diffusion. The lack of experiences on the WMC, and path dependencies to use concrete and steel continue to be key barriers for increased WMC. Although our research scope was the global WMC market development, most of the literature concerned the Nordic region. The key actors covered in the literature were businesses (e.g., contractors, manufacturers and architects) involved in the wood construction value-chains, while residents and actors in the local governance were seldomly addressed. Currently, case studies, the use of qualitative data sets and focus on the Nordic region dominate the literature. This hinders the generalizability of findings in different regional contexts. In the future, more research is needed on how sustainability-driven wood construction value-chains are successfully shaping up in different geographical regions, and how they could challenge the dominant concrete-based construction regime.

  • Jussila, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: jaakko@jussila.fi (email)
  • Nagy, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: emil.nagy@slu.se
  • Lähtinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, P.O. Box 2, FI-00791 Helsinki, Finland E-mail: katja.lahtinen@luke.fi
  • Hurmekoski, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: elias.hurmekoski@helsinki.fi
  • Häyrinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, P.O. Box 2, FI-00791 Helsinki, Finland E-mail: liina.hayrinen@luke.fi
  • Mark-Herbert, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: cecilia.mark-herbert@slu.se
  • Roos, Swedish University of Agricultural Sciences, Department of Forest Economics, P.O. Box 7060, SE-750 07 Uppsala, Sweden E-mail: anders.roos@slu.se
  • Toivonen, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: ritva.toivonen@helsinki.fi
  • Toppinen, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland E-mail: anne.toppinen@helsinki.fi

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