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Articles containing the keyword 'forest advertisements'

Category : Article

article id 5325, category Article
Eero Julkunen, Altti Kuusamo. (1987). Kansallis/omaisuus. Metsän mielikuvat isänmaallisissa lauluissa ja metsämainoksissa. Silva Fennica vol. 21 no. 4 article id 5325. https://doi.org/10.14214/sf.a15482
English title: Images of forests in patriotic songs and forest advertisements.
Original keywords: semiotiikka; populaarikulttuuri; suomalainen identiteetti; isänmaalliset laulut; metsämainokset
English keywords: semiotics; popular culture; Finnish identity; patriotic songs; forest advertisements
Abstract | View details | Full text in PDF | Author Info

The article compares forest images in provincial and patriotic songs and in forest advertisements by banks and insurance companies. In songs, coniferous forests represent the primaeval nature and broadleaved forests represent culture. Coniferous forest is the real patriotic forest. Forest images in advertisements are twofold: both elevated patriotic forests and profane raw-material forests are found.

The paper is based on a lecture given in the seminar ‘The forest as a Finnish cultural entity’, held in Helsinki in 1986. The PDF includes a summary in English.

  • Julkunen, E-mail: ej@mm.unknown (email)
  • Kuusamo, E-mail: ak@mm.unknown

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