Anna-Kaisa Kosenius, Artti Juutinen, Liisa Tyrväinen. (2020). The role of state-owned commercial forests and firm features in nature-based tourism business performance. Silva Fennica vol. 54 no. 1 article id 10051. https://doi.org/10.14214/sf.10051

Keywords: business performance; entrepreneurial attitude; forest-based tourism business; forest management practices; landscape trading; recreational value trading

Highlights: State-owned commercial forests provide an important part of nature-based tourism enterprises’ service scope; Increase in turnover during five years vary depending on provided services; Entrepreneurial attitude associates with willingness to participate in a landscape and recreational value trading scheme; Increasing international demand for nature-based tourism promotes business possibilities, needs attention to forest environments and smooth co-operation between actors.

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Nature-based tourism (NBT) is a growing industry within regions rich in natural amenities worldwide. An important feature of NBT business is the dependence on the quality of surrounding environment. This paper addresses the role of the management of commercial forests owned by the state in Finnish Lapland. The paper explores the NBT entrepreneurs’ willingness to participate in a proposed new landscape and recreational value trading (LRVT) and elaborates the effect of entrepreneur and enterprise characteristics, such as entrepreneurial attitude, venture size, and a variety of services offered to customers, on the experienced and expected growth of NBT enterprise. The survey data on NBT enterprises were analyzed with ordered and binary logit models. The willingness of enterprises to participate in LRVT depended on the venture size, entrepreneurial attitude, and type of activities offered to customers. The results show that relatively young and small-sized enterprises have faced difficulties in developing their business. Entrepreneurial experience, risk-taking and intention to develop new business associate positively with expected increase in turnover.

Kosenius, University of Helsinki, Department of Economics and Management, P.O. Box 27, FI-00014 University of Helsinki, Finland https://orcid.org/0000-0002-1528-8145 E-mail: anna-kaisa.kosenius@helsinki.fi
Juutinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, Paavo Havaksentie 3, FI-90570 Oulu, Finland https://orcid.org/0000-0003-4300-5365 E-mail: artti.juutinen@luke.fi
Tyrväinen, Natural Resources Institute Finland (Luke), Bioeconomy and environment, Latokartanonkaari 9, FI-00790 Helsinki, Finland https://orcid.org/0000-0001-9941-8228 E-mail: liisa.tyrvainen@luke.fi

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