Current issue: 58(5)

Scopus CiteScore 2023: 3.5
Scopus ranking of open access forestry journals: 17^th
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Articles by Teppo Hujala

Category : Research article

article id 23035, category Research article

Venla Wallius, Janni Kunttu, Elias Hurmekoski, Teppo Hujala, Anders Q. Nyrud, Hans F. Hoen. (2024). Attractiveness of wood-frame multi-storey buildings in seven European countries: consumer segmentation and the effect of fire safety information. Silva Fennica vol. 58 no. 5 article id 23035. https://doi.org/10.14214/sf.23035

Keywords: wood construction; consumer perceptions; consumer segmentation; fire safety

Highlights: There are significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments; According to the survey results, young consumers living in urban areas have the most interest in wooden multi-storey construction; Targeted marketing efforts are needed to inform potential consumers of wooden multi-storey construction.

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Wooden construction has the potential to contribute to climate change mitigation, and it is being promoted by the EU and national governments. However, several market barriers to wood-frame multi-storey building (WMSB), have been recognized, including obstacles in national building codes, lack of expertise in wood construction, and material durability concerns among end-users as well as other technical aspects. Given that increased wood construction is a target, understanding consumer perceptions of WMSB is crucial. In this study, consumer attitudes on WMSB were studied through consumer segmentation relying on demographic attributes. Further, the effect of providing fire safety information was explored. To this end, an online survey was deployed in seven European countries, with 7007 responses. The results show that in general, the awareness and attractiveness of WMSB is low amongst European consumers. Out of all respondents, 46% had not heard of WMSB before and only 12% stated that they are interested in the subject and know something about it, showing a clear lack of information and awareness within the general public. Significant differences in the perceived attractiveness of wooden multi-storey construction between consumer segments exist, with younger consumers and urban consumers being more attracted to living in WMSB than older or rural consumers. Fire safety was an important attribute affecting overall attractiveness, yet updated information regarding fire safety and control in WMSBs had a small but statistically significant negative effect on the perceived attractiveness. The results indicate that targeted marketing efforts are needed to inform potential consumers of WMSB and aspects related to fire safety effectively.

Wallius, European Forest Institute, Yliopistokatu 6 B, FI-80100, Joensuu, Finland; Jyväskylä University School of Business and Economics, P.O. Box 35, FI-40014 University of Jyväskylä, Finland https://orcid.org/0000-0003-2576-9994 E-mail: venla.j.wallius@jyu.fi
Kunttu, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland https://orcid.org/0000-0002-7298-3363 E-mail: janni.kunttu@helsinki.fi
Hurmekoski, University of Helsinki, Department of Forest Sciences, P.O. Box 4, FI-00014 University of Helsinki, Finland https://orcid.org/0000-0001-8717-7287 E-mail: elias.hurmekoski@helsinki.fi
Hujala, University of Eastern Finland, School of Forest Sciences, P.O. Box 111, FI-80101 Joensuu, Finland https://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@uef.fi
Nyrud, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: anders.qvale.nyrud@nmbu.no
Hoen, Norwegian University of Life Sciences, Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: hans.hoen@nmbu.no

article id 23024, category Research article

Anu Laakkonen, Katri Rusanen, Teppo Hujala, Mika Gabrielsson, Jouni Pykäläinen. (2023). Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry. Silva Fennica vol. 57 no. 3 article id 23024. https://doi.org/10.14214/sf.23024

Keywords: forest industry; business transformation; circular bioeconomy; sustainable business

Highlights: Global change drivers are inducing a sustainability transition to a circular bioeconomy; Established industries need to reconfigure their value creation logic; A document analysis investigated pulp and paper industry’s communicated value creation logic; An interdisciplinary approach helps to understand a changing business environment; Recognition of a socio-economic-technological-environmental system is needed.

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Global economic, social and environmental change drivers have tremendous effects on the dynamic and nested business environment calling for a sustainability transition to a circular bioeconomy. The transition will pressurise established industries to alter their value creation logic to consider sustainability holistically. The study follows a case study research strategy and investigates how an established Finnish pulp and paper industry reconfigures its communicated value creation logic. The findings of a qualitative document analysis suggest that the pulp and paper industry has started to explore new sustainable path-breaking innovations and create a common development agenda, which has resulted in incremental adaptations in the value creation logic. However, the industry’s narrative of already being sustainable has hampered the reconfiguration and stabilisation of the adapted value creation logic. From a theoretical perspective, adopting an interdisciplinary and systemic perspective is necessary to understand the changing business environment. From a managerial perspective, cross-sectoral collaboration and including perspectives of different actors can help in creating a holistically sustainable value creation logic.

Laakkonen, School of Forest Sciences, Faculty of Science, Forestry and Technology, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland; Department of Forest Sciences, Faculty of Agriculture and Forestry, University of Helsinki, P.O. Box 27, 00014 University of Helsinki, Finland https://orcid.org/0000-0002-6384-7773 E-mail: anu.laakkonen@uef.fi
Rusanen, School of Forest Sciences, Faculty of Science, Forestry and Technology, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland https://orcid.org/0000-0003-1705-5561 E-mail: katri.rusanen@uef.fi
Hujala, School of Forest Sciences, Faculty of Science, Forestry and Technology, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland https://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@uef.fi
Gabrielsson, Department of Marketing, Hanken School of Economics, P.O. Box 479, FI-00101, Helsinki, Finland; UEF Business School, Faculty of Social Sciences and Business Studies, University of Eastern Finland, P.O. Box 1627, FI-70211 Kuopio, Finland https://orcid.org/0000-0002-0633-6918 E-mail: mika.gabrielsson@uef.fi
Pykäläinen, School of Forest Sciences, Faculty of Science, Forestry and Technology, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland E-mail: jouni.pykalainen@uef.fi

article id 10599, category Research article

Anu Laakkonen, Teppo Hujala, Jouni Pykäläinen. (2022). Defining the systemic development of the Finnish pulp and paper industry’s business network. Silva Fennica vol. 56 no. 2 article id 10599. https://doi.org/10.14214/sf.10599

Keywords: forest cluster; competence; Actors-Resources-Activities framework; coopetition; historical pathways

Highlights: Systemic view helps to understand the phenomena reshaping business field networks; Forest sector companies operate in complex, dynamic, and international environment; Actors-Resources-Activities framework -based analysis of Finnish pulp and paper industry’s network development; The role of actors, resources, and activities have varied between different phases; Network structure altered due to radical changes in the operating environment.

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Companies operate in a nested and complex system where global challenges shape their environments and put pressure on business activities. Systemic understanding of the past and ongoing changes within a national industry help to analyze the global influences and identify phenomena that reshape business collaborations. To address this issue in the case of a forest sector, this study constructs a systemic picture of the historical development of the Finnish pulp and paper industry’s business network and analyzes it qualitatively through the Actors-Resources-Activities framework. Books discussing the history of the Finnish forest industry were used as secondary data, which were analyzed with a theory-based content analysis method. The analysis revealed four development phases during which the network has evolved from rather simple one emphasizing cooperation organizations (1st) to a more complex one with stronger roles of the state and individual influencers (2nd), and then emphasizing export and advocacy associations (3rd), before returning to be rather simple, based around three large multinationals and the EU playing an important role (4th). The industry is concerned about securing its key resources, with varying foci. Research and technological innovation activities play an important role together with cooperative interactions. Overall, actors favor a business-as-usual strategy, which is overruled only by a radical change in the operating environment, leading to notable changes in the network. Thus, a suggestion for all actors within the forest sector is that actively detecting and interpreting change signals in the whole environment can help actors in pursuing sustainable activities.

Laakkonen, School of Forest Sciences, Faculty of Science and Forestry, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland https://orcid.org/0000-0002-6384-7773 E-mail: anu.laakkonen@uef.fi
Hujala, School of Forest Sciences, Faculty of Science and Forestry, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland https://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@uef.fi
Pykäläinen, School of Forest Sciences, Faculty of Science and Forestry, University of Eastern Finland, P.O. Box 111, FI-80101 Joensuu, Finland E-mail: jouni.pykalainen@uef.fi

article id 10503, category Research article

Katja Lähtinen, Liina Häyrinen, Anders Roos, Anne Toppinen, Francisco X. Aguilar Cabezas, Bo J. Thorsen, Teppo Hujala, Anders Q. Nyrud, Hans F. Hoen. (2021). Consumer housing values and prejudices against living in wooden homes in the Nordic region. Silva Fennica vol. 55 no. 2 article id 10503. https://doi.org/10.14214/sf.10503

Keywords: housing markets; industrial building; structural material; sustainable urbanization; timber structures; urban construction; value expectations

Highlights: Consumers in the Nordic region are similar in their housing value expectations and prejudices against building with wood; Physical properties of houses seem to be less important as constituents of housing value for the consumers compared to intangible factors related to lifestyles and milieus; Urban consumers are the most prejudiced against wood building, and thus supply of homes meeting their value expectations is of a critical importance for sustainable urbanization.

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So far, consumer housing values have not been addressed as factors affecting the market diffusion potential of multi-storey wood building (MSWB). To fill the void, this study addresses different types of consumer housing values in Denmark, Finland, Norway, and Sweden (i.e., Nordic region), and whether they affect the likelihood of prejudices against building with wood in the housing markets. The data collected in 2018 from 2191 consumers in the Nordic region were analyzed with exploratory factor analysis and logistic binary regression analysis. According to the results, consumers’ perceptions on ecological sustainability, material usage and urban lifestyle were similar in all countries, while country-specific differences were detected for perceptions on aesthetics and natural milieus. In all countries, appreciating urban lifestyle and living in attractive neighborhoods with good reputation increased the likelihood of prejudices against wood building, while appreciation of aesthetics and natural milieus decreased the likelihood of prejudices. In strengthening the demand for MSWB and sustainable urbanization through actions in businesses (e.g., branding) and via public policy support (e.g., land zoning), few messages derive from the results. In all, abreast with the already existing knowledge on the supply side factors (e.g., wood building innovations), more customized information is needed on the consumer-driven issues affecting the demand potential of MSWB in the housing markets. This would enable, e.g., both enhancing the supply of wooden homes for consumers appreciating urban lifestyle and neighborhoods and fortifying positive image of wood among consumers especially appreciating good architecture and pleasant environmental milieus.

Lähtinen, Vaasan yliopisto/Seinäjoen yliopistokeskus E-mail: katja.lahtinen@luke.fi
Häyrinen, Natural Resources Institute Finland (Luke), Bioeconomy and Environment Unit, P.O. Box 2, FI-00790 Helsinki, Finland E-mail: liina.hayrinen@luke.fi
Roos, Sveriges lantbruksuniversitet (SLU), Department of Forest Economics, Box 7060, SE-750 07 Uppsala, Sweden E-mail: anders.roos@slu.se
Toppinen, University of Helsinki, Department of Forest Sciences/Helsinki Institute of Sustainability Science (HELSUS), P.O. Box 27, FI-00014 University of Helsinki, Finland E-mail: anne.toppinen@helsinki.fi
Aguilar Cabezas, Sveriges lantbruksuniversitet (SLU), Department of Forest Economics, SE-901 83 Umeå, Sweden E-mail: francisco.aguilar@slu.se
Thorsen, University of Copenhagen, Department of Food and Resource Economics, Rolighedsvej 23, DK-1958 Frederiksberg C, DenmarkBo Jellesmark Thorsen E-mail: bjt@ifro.ku.dk
Hujala, University of Eastern Finland (UEF), Faculty of Science and Forestry, School of Forest Sciences, P.O. Box 111, 80101 FI-Joensuu, Finland E-mail: teppo.hujala@uef.fi
Nyrud, Norwegian University of Life Sciences (NMBU), Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: anders.qvale.nyrud@nmbu.no
Hoen, Norwegian University of Life Sciences (NMBU), Faculty of Environmental Sciences and Natural Resource Management, P.O. Box 5003, NO-1432 Ås, Norway E-mail: hans.hoen@nmbu.no

article id 1214, category Research article

Katri Hamunen, Outi Virkkula, Teppo Hujala, Juha Hiedanpää, Mikko Kurttila. (2015). Enhancing informal interaction and knowledge co-construction among forest owners. Silva Fennica vol. 49 no. 1 article id 1214. https://doi.org/10.14214/sf.1214

Keywords: communities of practice; forest owner clubs; guidance; knowledge sharing; learning communities; peer learning; social network

Highlights: Forest owners’ own communities could complement the present expert-driven forestry extension; Enhancing informal interaction between forest owners calls for sufficiently homogeneous reference groups and also new communication contexts; New purposes of forest ownership and innovative forest management practices are suggested topics for novel owner communities; Forest professionals may initiate these communities, but the continuity depends on the owners themselves.

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It is a common concern that non-resident private forest owners are less able to make informed decisions regarding their forests. Moreover, the present guidance given by forest professionals is not reaching all owners. In this study, we suggest enhancing knowledge exchange among forest owners by increasing their mutual and informal interaction that could inspire them to co-construct new knowledge. The first objective is to identify present emerging activities that constitute knowledge exchange contexts (communities) for Finnish forest owners. The second objective is to discuss the challenges of current Finnish forest extension and their implications when introducing Communities of Practice as a complementary response to existing, yet insufficient, professional-led extension. Data consist of Finnish forest owners’ and forest professionals’ (n = 43) focus group interviews. The qualitative analysis was theoretically oriented followed by data-driven coding and grouping. According to the results, the role of expert-led encounters is strong in Finland and owners’ opportunities for good mutual communication are rare. Informal communities exist mainly in the countryside among neighbouring owners and within families. To enhance knowledge sharing among owners, one needs to identify innovative topics and activities that would inspire owners to commit to their forest property and perform active silviculture. These communities would operate as creative learning environments allowing participation of different levels. When cultivating forest owners’ communities it is important to consider actors’ roles. Forest owners themselves are responsible for the functions and continuity of these communities, although forest professionals could also initiate new and sufficiently homogenous reference groups for the owners.

Hamunen, Natural Resources Institute Finland (Luke), New Business Opportunities, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: katri.hamunen@luke.fi
Virkkula, Oulu University of Applied Sciences, Kotkantie 1, FI-90250 Oulu, Finland E-mail: outi.virkkula@oamk.fi
Hujala, Natural Resources Institute Finland (Luke), New Business Opportunities, P.O. Box 18, FI-01301 Vantaa, Finland http://orcid.org/0000-0002-7905-7602 E-mail: teppo.hujala@luke.fi
Hiedanpää, Natural Resources Institute Finland (Luke), Economy and Society, Itäinen Pitkäkatu 3, FI-20520 Turku, Finland E-mail: juha.hiedanpaa@luke.fi
Kurttila, Natural Resources Institute Finland (Luke), New Business Opportunities, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: mikko.kurttila@luke.fi

article id 52, category Research article

Mirja Rantala, Teppo Hujala, Mikko Kurttila. (2012). Measuring and monitoring socio-cultural sustainability in the action of forest biodiversity cooperation networks. Silva Fennica vol. 46 no. 3 article id 52. https://doi.org/10.14214/sf.52

Keywords: additive utility function; community adaptation; criteria and indicators; METSO programme

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To safeguard overall sustainability in forest resource management, the ecological, economic, social, and cultural dimensions of sustainability should all be considered. However, the socio-cultural impacts are frequently contemplated only weakly in sustainability assessments. Hitherto, attempts to operationalize socio-cultural impacts arising from economic utilization or conservation of forest resources have been perceived as vague when compared to rigorous ecological and economic indicators. One reason is that socio-cultural impacts of forest management on individuals and communities are many and by nature context- and case-specific: they need local definition, which hampers diffusion of good solutions. This study developed a multi-criteria method for measuring and monitoring socio-cultural impacts of forest resource management; the case of cooperation network projects within Forest Biodiversity Programme for Southern Finland (METSO) provided empirical data. Based on a literature review, a set of 10 criteria and 25 indicators was compiled. Cumulative utility scores, presenting networks’ contributions to socio-cultural sustainability, were generated using performance, expert evaluation and weighting data and an additive utility model. The method enables longitudinal monitoring of socio-cultural impacts, which is beneficial because outcomes are different at different time points of projects’ life cycles and some appear with a delay. The method can be used in comparing sub-utility distributions i.e. monitoring units’ performance profiles, providing valuable information for policy-makers. The multi-criteria approach and the list of socio-cultural criteria are internationally transferable to other countries and contexts such as forest bioenergy, nature tourism, watershed management, that call for analysing socio-cultural impacts of forest resource management activity on private lands.

Rantala, Finnish Forest Research Institute, Joensuu Unit, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: mr@nn.fi
Hujala, Finnish Forest Research Institute, Vantaa Unit, Vantaa, Finland E-mail: th@nn.fi
Kurttila, Finnish Forest Research Institute, Joensuu Unit, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: mikko.kurttila@metla.fi

article id 178, category Research article

Raili Hokajärvi, Teppo Hujala, Leena A. Leskinen, Jukka Tikkanen. (2009). Effectiveness of sermon policy instruments: forest management planning practices applying the activity theory approach. Silva Fennica vol. 43 no. 5 article id 178. https://doi.org/10.14214/sf.178

Keywords: forest policy; forest planning; activity theory; advisory; extension; non-industrial private forests; qualitative study

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Recent and ongoing societal changes have brought about a need to foster multiple-use forestry and to strengthen customer orientation in family forestry outreach. The study assesses how forest management planning in family forest holdings could be developed to tackle these challenges. The approach introduces a new way of evaluating the effectiveness of information- and communication-based policy instruments. Here, the cultural-historical activity theory is applied in studying the interwoven practices of present-day planning and the associated advisory services targeted at landowners. The data, comprising semi-structured in-depth interviews with 19 professional planners, were qualitatively examined, and a forest management planning activity model was constructed with the emphasis placed on the inherent contradictions of planning work. As the main contradiction, the forest and the forest owner compete as objects. The aims of making the forest productive and advising the landowners towards an increased activeness motivate forest management planning but the planners feel that they lack the opportunity to respond to the needs of the landowner. A wood-production-emphasizing interpretation of the benefits to the national economy frustrates the policy goal of genuinely promoting the goals of multiple-use forestry. The conclusion drawn is that the actors engaged in forest management planning can reveal the needs for change by discussing their opinions and practical innovations. This can be done with the aid of facilitation by e.g. researchers oriented to developmental work study.

Hokajärvi, Oulu University of Applied Sciences, School of Renewable Natural Resources, Metsäkouluntie 4–6, FI-90650 Oulu, Finland E-mail: raili.hokajarvi@oamk.fi
Hujala, Finnish Forest Research Institute, Joensuu Research Unit, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: th@nn.fi
Leskinen, University of Eastern Finland, Department of Geographical and Historical Studies, P.O. Box 111, FI-80101 Joensuu, Finland E-mail: lal@nn.fi
Tikkanen, Oulu University of Applied Sciences, School of Renewable Natural Resources, Metsäkouluntie 4–6, FI-90650 Oulu, Finland E-mail: jt@nn.fi

Category : Discussion article

article id 1304, category Discussion article

Annika Kangas, Teppo Hujala. (2015). Challenges in publishing: producing, assuring and communicating quality. Silva Fennica vol. 49 no. 4 article id 1304. https://doi.org/10.14214/sf.1304

Keywords: peer review; open access; altmetrics; citation index

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This paper is based on a session “How to make forest science available for all? Publishers’, editors’, and authors’ challenges” at the IUFRO XXIV world conference, organized by Pekka Nygren and Eeva Korpilahti from the Finnish Society of Forest Science. The presenters dealt with the topical problems of publishing scientific knowledge from different perspectives. The talks covered the development of journals, publications and submissions, benefits and drawbacks of open access publishing as well as electronic and traditional publishing, and possibilities to promote interesting papers either from the journal’s or from the author’s perspective, and the problems of disseminating the scientific results to the end users. In this paper, a few prevalent viewpoints, inspired by the session, are raised and discussed with some suggestions included.

Kangas, Natural Resources Institute Finland (Luke), Economics and society, P.O. Box 68, FI-80101 Joensuu, Finland E-mail: annika.kangas@luke.fi
Hujala, Natural Resources Institute Finland (Luke), Bio-based business and industry, P.O. Box 18, FI-01301 Vantaa, Finland E-mail: teppo.hujala@luke.fi

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